Today we bring you another nonprofit fundraising Best Practice in Action from our weekly series. Each week, we'll highlight an organization that has done an incredible job of promoting its online fundraising efforts with FirstGiving and show you how to do the same. This week's Best Practice is. . .

Highlight the impact fundraisers' dollars will have. One week before their fundraising walk, our friends at the Life is Good Foundation and Project Joy sent out one last email to their event participants to remind them of the important cause they were walking and fundraising for. In this email, they identified exactly how Project Joy is meeting a vital need in their community and the impact that fundraising dollars have on their ability to carry out that work. Here's what it said:

In addition to the fun we'll have on Saturday, we hope you will be as informed and feel as passionate about this walk's cause as we are ourselves. Every dollar of your registration and every dollar you raise goes to Boston-based grassroots nonprofit Project Joy. Exposure to early childhood trauma is a national health epidemic affecting countless children. Project Joy's focus is on healing and strengthening children who are deeply hurting from violence, extreme poverty, loss, and other cruelties. Project Joy's founder, Steve Gross, is the focus of a just-released DirectTV Hometown Hero segment that provides an excellent overview of his organization's work with children and the child care providers who nurture them. Please keep this vital cause in mind and give a final shout-out request for donations to family, friends, colleagues and neighbors. And remember that we have a page on our web site built especially for you, our walkers, providing fundraising tips, a sample email solicitation and more. Please check it out.

Encouragement like this helped 150 fundraisers bring in $65,000 in donations for the event!

So, to recap: Your fundraisers' efforts give your organization the opportunity to continue your important work. Make sure they know what an important role they play and how much you appreciate them. Happy fundraising and best wishes for success!

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Share your own success stories of fundraising Best Practices in Action. Send us an email: bestpractices@firstgiving.com.