Today we bring you another nonprofit fundraising Best Practice in Action from our weekly series. Each week, we'll highlight an organization that has done an incredible job of promoting its online fundraising efforts with FirstGiving and show you how to do the same. This week's Best Practice is. . .

Build your fundraising community from your website. Surfing in New York City? It's true. Our friends at the Surfer's Environmental Alliance (SEA) put on a brilliant event last month: 75 surfers from all over the country packed up their boards and shipped out to New York City to paddle a 28-mile route along the East, Harlem and Hudson rivers. We had never heard of paddleboarding before, but turns out it's a decades-old water sport that some of us here at FirstGiving are now thinking about taking up! Check out what SEA has up on their website:

When it came to promoting their fundraising event online, SEA did a bunch of things very effectively, including:

• Inviting people to join a fundraising community
• Showing an example of what a fundraising page looks like
• Communicating how easy and effective it is to help the cause

Result? SEA fundraisers raised over $120,000 online this year! That's what we call a smashing success!

So, to recap: Your fundraisers will really surprise you when you equip them and empower them. Show your fundraisers how they can have an impact for your cause, and link them right to your FirstGiving page so they can start fundraising.

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